A special Indian beverage hospitality service was provided at the ITB Berlin 2008 by BrandsMission and Eilles Tee (Darboven Group) as in the previous year. The project was realized in coordination with ITB Berlin, IBEF (the India Brand Equity Foundation) and Incredible !ndia (Ministry of Tourism and Culture of India).

More than 8,000 journalists, from 91 countries, were credentialed by Messe Berlin to enter the ITB Berlin Press Center in 2008. They were offered complimentary Incredible India teas and had the opportunity to see the photo exhibit of the Indian artist Dinesh Khanna presented at the Electronic Press Office.

We would like to express our gratitude to our partner Messe Berlin, to Mr. S. Banerjee, Secretary of Tourism of India, and to Mr. Jayant Bhuyan, CEO of IBEF. Special thanks go to Mr. Albert Darboven and Mr. Arthur E. Darboven for their long lasting partnership with India. Their company Eilles Tee has been offering the best teas from India since 1873.

All flights of Lufthansa offer Eilles Teas to more than 50 million passengers per year thanks to a partnership created by Brandsmission.

Many journalists will be travelling to Incredible India in 2008. We wish them an amazing trip and look forward to reading, seeing and/or hearing about their "incredible" experiences.